From Freemium to Enterprise: Growing to over 10 million users with Dave Grow, Lucidchart

Dave Grow always considered himself an operator. When he joined Lucidchart seven years ago, shortly after co-founders Karl Sun and Ben Dilts had built the product, he was there to take care of the business side of things. From answering customer support tickets and doing digital marketing to hiring and setting up partnerships, Dave did it all. Currently the company's COO and President, back then he did not dare put a C-level title in front of his name.

“I was always convinced that someone more experienced will come down the line who will take it over,” he says.

As COO and President, Dave has seen the transformation Lucidchart underwent, from offering freemium plans to single users all the way to signing up Enterprise customers such as Box, Dropbox, Accenture, and Groupon.

Listen on to hear:

• How the pricing plans have evolved to reach 10 million users
• What are the different GTM strategies to get to that sort of scale and what has worked for Lucidchart?
• Should SaaS companies nowadays have a Freemium model?
• How Lucidchart moved upmarket and how they overcame the challenges they faced
• How to find the intersection between what you love and what brings value to your company

P.S. One curious fact that Dave only touches upon is that Lucidchart has not used a cent of the $40 million in funding they raised to fuel that growth. It’s one of many topics he will get into detail at his SaaStock18 talk. Joining him will be many other founders and operators we have signed up as speakers such as Michael Litt, founder of Viddyard, David Cancel, founder of Drift and Meagen Eisenberg, CMO of MongoDB. Join our Insider Sale https://insider.saastock.com by April 1st to get a 2 for 1 ticket discount code.

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

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🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/

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