Ahead of the Game Professional Services Marketing with Heart
Apr 5, 2024
Guest Roy Sexton, head of marketing at Clark Hill, discusses marketing as a force for good, B2B and B2C marketing overlap, personal branding, LGBTQ+ advocacy, using storytelling in marketing, and authenticity in marketing efforts. Tips for marketers at any career stage are shared, along with insights on managing teams, embracing personal growth, and navigating a marketing career with kindness.
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Building Trust
- In professional services, client trust begins with the individual, then extends to the brand.
- Cross-selling is about fostering relationships and enabling colleagues to collaborate on client matters.
Embrace Storytelling
- Leverage your passions in marketing, like storytelling, instead of following generic recipes.
- Humanize your brand by sharing authentic stories about your organization and its people.
Humanizing Professionals on Social Media
- Encourage attorneys or professionals to be personable on social media, sharing personal anecdotes alongside professional achievements.
- This humanizes them and increases engagement.