AI Can Generate. Creatives Define ‘Good.’
In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, explains the real role of AI in creative production.
Yes, tools like top-tier video generators can create impressive scenes. To most people, they look good enough. But a trained director sees the gaps, in framing, pacing, lighting, sound, and storytelling.
Andy’s point is clear:
👉 AI can handle much of the legwork in the middle.
👉 Human expertise defines the vision and knows when it’s right.
The future isn’t AI replacing creativity, it’s AI wrapped inside a thoughtful production process.
Listen to the full podcast- https://premade.outgrow.us/interview-with-andy-hood
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