253 - Demystifying LinkedIn — with Nicole Osborne

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Aug 9, 2023

Nicole Osborne, a London-based marketing coach for digital agency owners, shares invaluable insights about maximizing your LinkedIn presence. She emphasizes that LinkedIn is not just another social media platform but a powerful business tool. Nicole discusses the importance of authenticity, storytelling, and meaningful engagement to connect with potential clients. She also highlights how sharing your process can make a significant difference in attracting leads and building relationships. Get ready to rethink your LinkedIn strategy!

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INSIGHT

Selling vs. Buying

People often sell differently than how they buy.
Authenticity is key; be human-centric in marketing and sales interactions.

ADVICE

LinkedIn Post Goals

On LinkedIn, aim for posts that entertain, engage, convert, or showcase expertise.
Honor the reasons people use social media.

ADVICE

Share Your Stories

Share stories on LinkedIn to connect with your audience authentically.
Chris Do's story about his last-minute Atomicon presentation is a great example.

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LinkedIn. The very name conjures a variety of feelings amongst people. Hard to believe, but the social media juggernaut has been around for over two decades, and has over 930 MILLION users worldwide. Needless to say, whether you appreciate it or not, it is a force in the business world, whether you’re looking for a new job, or you’re an HR manager looking for potential recruits, or you’re a CEO looking to connect with people in similar positions, there’s a LOT that can be done on this site. Because it’s not a stereotypical social media site, however, you can’t treat it like any other social site. So, that begs the question - Are you utilizing LinkedIn in a way that is actually beneficial to you? That helps you build your business, or find a better job?

Nicole Osborne is a Marketing Coach, mainly working with digital agency owners, who thinks that, more often than not, people aren't fully using LinkedIn for the incredible resource it is. It’s not just a networking site in the vein of Facebook, it is a way for potential clients to find you, get to know you (”date you”, as Nicole puts it), and potentially engage you for work. Chris and Nicole talk about the things that creatives don’t do enough of on the site, what you should try to achieve with your activity on LinkedIn, and why sharing your process is the one thing that can consistently help you connect with people. Nicole shared this quote by George Lucas, creator of Star Wars and Indiana Jones, and it may just be the key to this entire conversation - “When people get to know the people behind your product, and how it’s made, they talk about you more”. Is your LinkedIn profile, or your companies profile, getting people talking? Do they want to know more? If LinkedIn feels like a mystery or a hassle to you, check out this conversation, and let Nicole demystify some of it for you.

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