Connection Accepted How 60% of his real estate clients come from LinkedIn | #60
Mar 13, 2026
Bryce Grandison, a real estate agent and content creator with a Chapman University master's, explains how he built 60% of his business on LinkedIn. He talks about why LinkedIn outperforms Instagram for executive buyers. He shares daily posting habits, social selling tactics that build trust, and a step-by-step overview of guiding a buyer from discovery to closing.
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From Uber Driver To Chapman Real Estate Grad
- Bryce went from driving Lyft and Uber after college to becoming a Target manager and then pursued a one-year Master's in Real Estate at Chapman to jumpstart his real estate career.
- His wife's decision to return to grad school inspired him to enroll at Chapman, which taught practitioners and opened job connections that led to commercial roles.
How A Practitioner Master’s Accelerated CRE Hiring
- Chapman’s one-year, practitioner-taught master’s compressed deep industry access into months, letting Bryce enter higher-level CRE roles faster than a long analyst path.
- Guest speakers from CBRE, LBA and local principals connected Bryce to hiring managers who recruited him.
LinkedIn Beats Instagram For High-End Home Buyers
- LinkedIn outperforms Instagram for selling homes to executives and business owners because that 35–60 buyer audience is active and professional on LinkedIn.
- Bryce targets North Atlanta suburbs where buyers are business owners and executives who use LinkedIn.