This Is TASTE 527: The Unofficial Talent Scout of New York City with New York Nico
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Jan 15, 2025 Nicolas Heller, known as New York Nico, is a NYC content creator and author of "New York Nico’s Guide to NYC." He discusses the crucial role of local businesses and celebrates the city’s unsung heroes, even featuring them on personalized subway cards. Nico reflects on his childhood food memories, highlighting iconic eateries that shaped his love for the city’s culinary scene. He also shares his insights on documenting small business legacies and the nostalgia tied to public events, including humorous anecdotes about bathroom access in the city.
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West Village Haunts and The Nico Club
- Nicolas Heller frequents Casa Magazines and La Bonbonera in the West Village.
- La Bonbonera even named a turkey club sandwich after him, the "Nico Club," featuring freshly carved turkey.
Lettuce Wrap Regret
- Despite having a sandwich named after him, Heller regrets a lettuce wrap named after him at Anthony and Son's.
- He prefers it with bread and finds it silly to have a lettuce wrap as his namesake dish at a sandwich shop.
Book Inspiration and Motivation
- Inspired by "Bart Simpson's Guide to Life," Heller decided to write a book about NYC businesses.
- He initially hesitated due to the project's scope but saw it as a way to answer frequent requests for recommendations.
