EntreLeadership #304: Are Core Values Worthless? with Donald Miller
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Feb 4, 2019 
Donald Miller discusses the importance of creating meaningful core values that inspire and motivate team members. He emphasizes the need for simplicity and storytelling in communicating core values to shape organizational culture. The podcast also explores the transformative impact of core values on talent recruitment and team unity, highlighting practical examples and strategies for business growth.
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Ditch Corporate Jargon
- Most mission statements are vague, full of corporate jargon, and quickly forgotten.
- Donald Miller argues you must use simple, memorable language that people can repeat.
Write A Story-Driven Mission
- Invite people into a story: state the problem you fix and the life you create for customers.
- Donald Miller recommends phrasing missions as the pain you remove and the peace you provide.
Department Missions Make Jobs Clear
- Create department-level mission statements that tell team members exactly what to own.
- Donald Miller changed StoryBrand's Hospitality Team mission to 'help people love and remember their experience.'