Influential Voices of Authority Behind the Scenes of a Podcast Review – PTC 416
Doing a podcast review of your show is the best way for you to improve. Whether you review your own show or have someone else review it for you, nothing helps you get better than honestly assessing our progress in real time.
Here are the links discussed in this episode:
Oscar's Website:
Oscar's Books:
Deep Listening: Impact beyond words
How To Listen: Discover the hidden key to better communication
Oscar's Podcast Episode:
https://www.oscartrimboli.com/podcast/106/
Show Review Worksheet:
www.PodcastTalentCoach.com/reviewworksheet
Free podcast strategy session with Erik:
WHY WE REVIEW
Reviewing your content on a regular basis is critical to your improvement. Learning how to critique yourself will help you sound more prepared, more organized and more like a true, professional broadcaster.
When I was beginning my broadcasting career, I feared people would see me as someone simply trying to play the part of a professional. I didn't have any idea what I was doing, let alone how to get better.
I wanted to have more credibility. How could I get there?
Over the past 35 years, I learned to review and critique my own show. I worked with a variety of coaches, consultants, articles, conferences and mentors. They all taught me a little something.
I have also been coaching radio talent with their shows. I have helped many radio shows reach the top of the ratings. My show has also been at the top for years. This is what I do for podcasters.
This success is built on a quality review and critique of each show. When you learn to recognize the powerful parts of your episode, they will naturally become part of your content over time.
I have developed a Show Review Worksheet to help you review your show. You can download the worksheet for free on my website at www.PodcastTalentCoach.com/reviewworksheet.
OSCAR TRIMBOLI REVIEW
Oscar Trimboli is the host of the "Deep Listening Podcast". He teaches people how to be more effective with their listening.
By getting dedicated to learning more and refining his content, he now not only has an incredible business doing what he loves, he now has an award winning show.
Apple Podcasts named his show one of the Best Australian Podcasts of 2018 editorially selected by Apple. On this list are the likes of ABC National Radio, BuzzFeed and PodcastOne Australia.
Oscar uses his podcast to showcase his authority and grow his business. His show has helped him land multiple speaking engagements and clients.
As he grows his influence, Oscar is on a quest to create 100 million deep listeners in the world. Yes, 100 million. When setting goals, he takes it to a whole different level.
Podcasting wasn't always part of the mix. Oscar's mentor told him the best platform to spread his message was to create a podcast. So, that's what he did.
Many of us have no idea how to shape our content once our podcast has launched. Oscar would interview guests on his show. The guests would provide great content on each episode. However, there wasn't much of Oscar. The podcast was doing very little to build his authority.
Oscar and I began working together to increase his visibility within his show.
He now says the podcast increases the sharability of his message a thousand times. People who love his podcast actively share it. He has made the show a very powerful tool for his business.
I had the chance to talk with Oscar about his success when he was on Episode 214.
Today, I want to take you behind the scenes of our latest conversation and a complete review of one of his episode to help you improve.
HIGHLIGHTS
Here are the highlights of my conversation with Oscar Trimboli.
Erik Question: Are we using this to gain clients?
Oscar Answer: The Purpose of the show is hearing me on other podcasts and come to my show. For those who know me, continue the relationship. This feedback came across multiple years. I asked, "What is one thing you would change?" Most say, "I want to hear more from you and more from people like me."
Q: What do you like and dislike about this new Q&A format of the show?
A: I like that the audience voice is in the podcast. I like that listeners can listen to each other. It is a shared journey. The show gets more into very nitty gritty problems. The content is tangible.
I dislike that I don't have a workflow.
It is easy for the listener to share a problem. I also thought the back and forth really added to the episode.
ERIK REVIEW
The "answer" is a little long and detailed with a lot of "how" rather than a lot of "why" and a little "what".
As a listener, I get a little lost with the reading. It lacks a little warmth and variation of engagement. The audio drops break it up and slow down momentum.
The episode overall could benefit from more momentum and more questions with shorter answers.
An opening will set up the episode for the listeners and welcome them to the show.
Her question doesn't need an explaination. Just use the question to maintain momentum.
There a nice reference to episode 67 at 2:00. You include a nice drop. It is a nice use of story and not too long. Also, nice use of her name coming out. Very 1:1.
At 7:00 you say, "So, Shanie..." This makes it feel less like reading. You also "think" a second.
There is use of another nice drop at 7:45. Another reference to a past episode. The drop is a little long. You can put it in context by jumping in a bit. The drop runs 7:45 to 9:38. He repeats himself a bit.
At 9:45, this part sounds natural. It isn't a perfectly written sentence. It sounds like you've added your thoughts in real time. This adds authenticity with partial sentences.
BREAK IT UP
There is another solid drop at 11:40. This is a great example of putting it to use. However, it was very long. Not sure we needed all of it.
This runs from 11:37-15:49. She talks about...
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A few things that have really worked for me
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Say no to almost everything
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There should be more discussion
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Had to learn to be disciplined around schedule
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Being intentional about what gives me energy
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14:15 he comes in again
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Take a meeting for the wrong reason (decent example)
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You're not gonna make everyone happy
This is simply too many topics for one drop.
During that drop at 12:40, a second person comes in. You need to introduce him right after his first sentence to frame it. If he is the interviewer, replace with you.
He talks about HR and restates what she says. This is not really adding anything.
THE WRAP UP
At 19:20 you say, "Your role as a speaker is not..." This is the "why" of much of the episode. Move this to the front of the episode.
There is a wrap up at 19:45 with a nice update with what has happened since the interaction.
At 20:40, you include a nice reaction and update from her. It feels like she is reading it rather than talking with emotion. The part of the answer at 22:04 is a good example of sounding stiff and read. There is no pause searching for the word. Her diction is almost too good.
As part of her answer, she said, "What would be easy to implement." People don't add headlines to the answers. Pop in and asker her that question rather than having her add the headline.
You have a nice call to action at 24:35.
However, she comes back in at 25:40. You wrapped it up and put a bow on it. This felt like she restarted the conversation.
Instead, move her big takeaway before you wrap up.Leave them with the call to action.
Overall, the episode could be shorter and include a few questions to give listeners more of what they want.
YOUR REVIEW
If you would like a free podcast strategy session with me to help determine your next steps toward your goals, get information online at PodcastTalentCoach.com/apply.