Achieving Product Goals In Scrum

The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. The rest of the product backlog emerges to define ‘what’ will fulfill the product goal.” The product owner is accountable for “developing and explicitly communicating the product goal.” The entire Scrum team is “focused on one … product goal” at a time.

If this definition leaves you scratching your head, don’t worry. Scrum is a simple framework designed to facilitate the development of complex products. It does not intend to prescribe how the practices it offers should be applied. A product goal is best used to describe a specific and measurable benefit or outcome a product should create in the course of the next two to six months.

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