The Best Ever CRE Show JF 4053: Owning a Town, Land Notes and Investor Lessons ft. Jon Jasniak
Oct 9, 2025
In this engaging conversation, Jon Jasniak, founder of Jazzland and a prominent land investor, shares his journey of building a multimillion-dollar business since 2017. He discusses the overlooked potential of land investing, explaining why it can yield impressive returns through strategies like subdividing and seller financing. Jon reveals his experiences buying a Texas town and debunks myths about land cash flow and investor risks. With insights on the economic cycles and the importance of managing owner-financed notes, he offers valuable lessons for aspiring land investors.
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Underwrite For 2x And 100% IRR
- Underwrite deals to at least 2x gross exit and a 100% annualized IRR before committing capital.
- Focus on lots near the path of development and sell within six months when possible.
Raise LP Capital Sooner
- Use other people's money early; raise LP capital ASAP to scale and preserve your own capital.
- Offer generous profit splits to partners when you're unproven to avoid tying up personal funds.
Two Clear LP Routes: Notes Or Equity
- LPs can invest via performing land note funds for 12–20% annual cash returns or enter equity for 30%+ upside.
- Choose debt for lower risk and predictable monthly payments; choose equity when you want higher return and accept development risk.