Inside the Business of Naming Rights and Sports Partnerships w/Jeff Marks

My Discussion with Jeff Marks – CEO of Innovative Partnerships Group. We Discuss:

• How stadium naming rights evolved into a multi-billion-dollar asset class
• What differentiates Innovative Partnerships Group from the global agencies
• A breakdown of the billions of dollars in sponsorship and naming-rights deals Jeff has structured
• Why COIs are the holy grail of sports-venue monetization — and how they’re unlocked

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Andrew Kirsh is a founding partner of Sklar Kirsh LLP and is the Chair of the firm’s Real Estate Department. Sklar Kirsh LLP is a boutique law firm providing services in corporate law, real estate, entertainment, bankruptcy, and litigation.

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The Kirsh Connection is produced and edited by Ashley Thays.