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Cash Flow Is The Business Limiter
- Cash flow (money model) is the single limiter that kills most businesses and the lever that makes them invincible.
- A $100M money model gets customers to pay twice what you spend in 30 days to remove cash as a growth constraint.
Use The Four Money Mechanisms
- Use four mechanisms in your money model: attraction, upsell, downsell and continuity to extract cash faster.
- Start with one mechanism and chain/stack it to create compounding growth without changing your product.
Multipliers Compound Growth Exponentially
- Small multipliers on value, volume and speed compound exponentially for growth.
- Doubling each (value, customers, speed) can grow a business eightfold; tripling yields 27x.