Neurotech Daily 2. Building the Internet of Humans with IDUN Tech: Part 1 | Simon Bachmann
Nov 23, 2022
Simon Bachmann, CEO and co-founder of IDUN (Eden) Technologies — a Swiss neurotech founder building earbud-based EEG. He discusses in-ear EEG capabilities, why multi-night home monitoring matters, and partnerships across industry and research. He outlines sleep and hearing as target markets, audio-driven sleep interventions, and decoding auditory attention for empathetic, adaptive devices.
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Earbuds Are The Mass Market Neural Interface
- IDUN builds earbuds as the everyday form factor to make neurotechnology accessible to the mass market.
- Earbuds capture brainwaves passively and pair with software partners to deliver sleep and hearing applications.
Find Ideas By Iterating With Market Feedback
- Iterate ideas from domain knowledge and market signals rather than waiting for a single epiphany.
- IDUN founders moved from health monitoring to sensor materials to focus on brain monitoring after customer usage data.
From Dry Electrodes To The Guardian Earbud
- The company iterated from sensor material to earbud EEG after market signals and product timing (AirPods Pro launch).
- Eden released a dry electrode product in 2019, saw 80% of buyers using it for BCIs, then built the Guardian for sleep/hearing.