Tech Brew Ride Home Tue. 04/28 – Deepfakes As A Killer (Advertising) App
Apr 28, 2020
Shopify has launched a new shopping app, while DJI reveals the upgraded Mavic Air 2 drone. Google’s Pixel Buds 2 are hitting the shelves, offering improved design and sound. Tesla's cars get a new update that enhances autonomous driving features. Magic Leap's tumultuous journey in augmented reality highlights the risks of ambitious tech dreams. Meanwhile, deepfake technology is emerging as a trend in advertising, as seen in ESPN's latest commercial experiments.
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Shopify's Centralized Approach
- Shopify launched Shop, a mobile app consolidating Shopify merchants.
- This move mirrors Amazon's single-platform approach, potentially challenging the decentralized ideal.
Centralized vs. Decentralized Contact Tracing
- The UK's NHS chose a centralized approach for its contact tracing app, prioritizing data insights over privacy.
- This contrasts with the decentralized approach favored by other European countries.
Magic Leap's Downfall
- Magic Leap's impressive early demos, like "The Beast," failed to translate into a shippable consumer product.
- The company struggled to miniaturize the technology, leading to layoffs and a pivot to enterprise markets.