The WP Minute+ A Sneak Peek at Pressable’s Plans for 2026
11 snips
Feb 4, 2026 
Kevin MacGillivray, CMO at Pressable and former Shopify marketing/product leader, shares his take on positioning and partnerships in the WordPress world. He discusses targeting specific use cases, agency-focused offerings, and how AI reshapes marketing while elevating human trust. Plans for 2026 include community building, co-marketing with agencies, events, and a clearer product narrative.
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Flexibility Is Strength And A Marketing Challenge
- WordPress and Shopify share a philosophy of enabling people, but WordPress offers far more flexibility.
- That flexibility requires marketers to craft clearer, use-case driven narratives.
Specificity Beats Vagueness In Marketing
- Vague messaging loses in today's market; specificity wins attention and trust.
- Target clear user profiles and workflows instead of saying "WordPress can do anything."
Use AI To Amplify, Not Replace, Trust
- Use AI to amplify marketing productivity, letting teams do more with less time.
- Prioritize authenticity and human connection as AI proliferates to maintain trust.