016: Design Your Practice: Creative Authenticity and Why Your Brand Matters with Alison Main

Are you ready to build your brand? As a small business owner, the design and branding of your business is a tool to convey your authenticity and message. In this episode, I was joined by Alison Main, a graphic designer, writer, and creative director.

Alison and I talk about how having a strong brand identity supports practice growth. She talks about the need for consistency and some of the challenges that business owners face related to design.

You'll learn her thoughts on utilizing print and digital media and why your branding needs to be unique to you.

What you'll find in this episode:

• How graphic design integrates into building your practice
• Why it's important to have a consistent design across touchpoints
• How colors bring about emotional responses
• The graphic design challenges that come up for small business owners
• Alison's thoughts on print media
• Why it's important to create something that's unique to you

About Alison:Alison Main is a graphic designer, writer, and creative director, with twenty years of experience in the media and corporate space. She has worked with a national roster of clients to develop integrated creative campaigns and promote large-scale events, purposefully aligned with communications and marketing strategies.

A sampling of her past and present client list includes: Advertising Age, Informa Tech, Crain's New York Business, CBS Interactive, Critical Mention, Best Self Magazine, and Environmental Health Trust.

Also a published journalist and nonfiction essayist, Alison's work has appeared in Southern Living, Paleo Magazine, Craftsmanship Magazine, and Notre Dame Magazine, among others.

A native and lifelong New Yorker, Alison currently resides in the DC metro area where she works as senior graphic designer at Palladian Partners, a government contracting communications firm in the public health sector.

Connect with Alison:Website | Twitter | LinkedIn

The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Facebook or Instagram!