43 - Diversifying Portfolio Beyond Solely the Advertising Business with Intertrend Communications' Julia Huang

In this episode, Craig Andrews discusses with Julia Huang, CEO of Intertrend Communications, her journey from a Taiwanese American upbringing in Japan to leading a major creative agency. Julia shares how a candid remark about an airline's service during a dinner led to an unexpected advertising opportunity, highlighting the importance of seizing chances in business.

She reflects on a crucial business lesson learned from resigning a significant telecommunications account, which resulted in a ten-year gap to regain a similar client. This experience taught her the value of diversifying client portfolios and preparing for economic uncertainties.

Throughout the conversation, Julia emphasizes resilience and adaptability in the volatile advertising industry. She explains how Intertrend has expanded beyond traditional advertising, launching initiatives like the Intertrend Imprint Lab to support creative startups. This approach underscores the necessity of remaining vigilant and adaptable in business.

Julia concludes by inviting listeners to contact her through the Intertrend website for further engagement, demonstrating her commitment to continuous innovation and industry leadership.

To learn more about Julia's work, check out their website at https://intertrend.com/.

Connect with Julia on LinkedIn at https://www.linkedin.com/in/julia-y-huang-178960/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.