Markigy: The Science of Marketing Strategy You Can’t Do Everything: Ruthless Growth Prioritization w/ Theresa Potratz
Apr 2, 2026
32:18
You Can’t Do Everything: Ruthless Growth Prioritization
In this episode, Leanne sits down with Theresa Potratz to break down growth strategy, marketing prioritization, and opportunity cost in modern B2B marketing.
From hyper-personalized outbound to mid-funnel conversion gaps, they unpack why most marketing strategies fail—and how to focus on the channels and tactics that actually drive results.
If you’re a marketing leader trying to improve ROI, reduce wasted spend, and build a smarter GTM strategy, this episode is for you.
🔍 What You’ll Learn:
- How to prioritize marketing channels for maximum ROI
- Why most growth strategies fail in the mid-funnel
- How to balance paid vs. organic marketing effectively
- Why not all marketing efforts should be measured by direct ROI
- How brand, trust, and experience impact revenue
- How to use AI in marketing without losing strategy
- Why testing and MVP thinking drive better results
Connect with Theresa Potratz:
LinkedIn:
https://www.linkedin.com/in/theresapotratz/
Get in, we're doing a newsletter
Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved