How AI Is Changing Business Brokerage Forever with Flippa CEO, Blake Hutchison

Mar 16, 2026

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Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit     --  Blake Hutchison, CEO of Flippa, the world's largest marketplace for buying and selling digital businesses, joins Steve McGarry to unveil Broker AI: a suite of AI-powered tools that's set to transform how small business M&A gets done. From AI agents that source deals and qualify buyers, to automated P&L builders and multilingual deal rooms, this episode breaks down how Flippa is democratising business brokerage for entrepreneurs around the world.  --   Blake Hutchison is the Chief Executive Officer of Flippa, the online marketplace that enables buying and selling of websites, apps, stores, and digital businesses. Since taking the helm in late 2018 as a turnaround CEO, Blake has driven Flippa’s growth and led a global team focused on empowering entrepreneurs and small business owners to exit on their terms and own their future.   LinkedIn - https://www.linkedin.com/in/blakehutchison/   Check Out Flippa’s Partner Program - https://flippapartners.com/    --  Key Moments: 00:00 - Introduction — Blake Hutchison returns to The Exit 00:55 - Why business brokers are the heart of small business M&A 02:30 - Introducing Broker AI and the Certified Flipper Broker Partner Program 04:30 - Who should apply — the ideal broker partner profile 07:43 - Inside the brokerage process: deal sourcing, Lauren AI, and how leads work 09:00 - The P&L Builder: building SDE-adjusted financials for M&A 10:30 - The IM Generator and the 7 agents running on the platform 12:14 - Meet Brian and Lauren — the AI agents with names 14:28 - Going global: why the program is open worldwide 18:00 - Real-world example: Brokerall in Rome and the Italian Amazon FBA community 21:03 - Multilingual deal rooms in action 24:00 - Which asset types are hottest right now: Ecom, YouTube, and what's cooling 25:19 - The state of AI: fear, opportunity, and what Blake built himself this week 31:45 - Where to learn more and how to apply -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/