Speaking Your Brand: Public Speaking Tips and Strategies

401: Strategies for Getting Momentum on the Speaking Circuit with Cindy Rowe

Jul 15, 2024

Cindy Rowe, a professional speaker and kindness ambassador, shares her inspiring journey in public speaking. She reveals her transition from marketing to a focus on kindness and offers practical strategies for securing speaking gigs. Cindy discusses leveraging tools like Google Alerts and LinkedIn to find opportunities while emphasizing the importance of networking with fellow speakers. She also highlights tailoring her signature talk to resonate with diverse audiences and the significant role the Thought Leader Academy played in her success.

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INSIGHT

Multi-Angle Momentum Strategy

Building momentum requires working multiple angles like leads, referrals, and networking.
Momentum grows as you balance outreach and receive bookings from prior speaking exposure.

ANECDOTE

Referrals Fuel Bookings

Cindy now receives many invitations from people who saw her speak, including gigs booked into 2025.
Referrals are increasing but she still actively pitches and applies for speaking engagements weekly.

ADVICE

Negotiate Speaking Compensation

Negotiate with event organizers for travel, fees, or in-kind benefits when budgets are tight.
Think creatively about compensation to accept gigs that build visibility and momentum.

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If you want to get more speaking engagements, this episode is packed with specific strategies you can use, no matter where you’re at in your speaking journey.

Our guest is Cindy Rowe, a professional speaker, owner of a marketing company, and a graduate of our Thought Leader Academy.

Cindy has been on fire with her speaking for the past two years, so we invited her back on the podcast to share how she’s been getting momentum on the speaking circuit.

Our lead speaking coach Diane Diaz and Cindy talk about:

How Cindy transitioned from speaking on marketing to becoming a sought-after speaker on kindness
Specific strategies Cindy uses to secure a steady stream of speaking engagements
The power of Google Alerts and LinkedIn for uncovering speaking opportunities
The importance of connecting with other speakers to expand your network and find speaking gigs
Tailoring one signature talk to fit different audiences and event themes
How Cindy leverages her speaking engagements to book more gigs, including some already lined up into 2025!
The crucial role the Thought Leader Academy played in shaping her signature talk

If you're ready to build your momentum on the speaking circuit, apply for our Thought Leader Academy at https://www.speakingyourbrand.com/academy. We’re here to help you craft your thought leadership message and signature talk, create a visibility plan, and set you on the path to becoming a sought-after speaker.

Show notes at https://www.speakingyourbrand.com/401/

Cindy’s website: https://thecindyrowe.com/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Carol Cox = https://www.linkedin.com/in/carolcox
Diane Diaz = https://www.linkedin.com/in/dianediaz/
Cindy Rowe (guest) = https://www.linkedin.com/in/cindyrowe-publicspeaker/

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Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable