
Dental Unfiltered Episode 174- 100% Reappointment Rate
Mar 10, 2026
A deep dive into achieving a 100% reappointment rate and why it fuels predictable growth. Practical focuses include hygienist conversations, new scripting with automatic scheduling fallbacks, and roleplay for adoption. They cover leadership, KPIs, incentive plans, and low-barrier hygiene packages to boost return visits. Marketing ROI and converting consults into hygiene appointments are highlighted.
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Reappointment Rate Is A Core Growth KPI
- Hygiene reappointment rate is one of the single most important KPIs for long-term practice growth and retention.
- Andrew tracked reappointment, prioritized it organizationally, and moved average rates from ~82% to mid-80s before further interventions.
Reappointment Is Clinical Care Not Sales
- Reappointment isn't a sales trick; it's clinically appropriate care to keep patients healthy.
- Matt reframes reappointment as doing what's best for the patient and preventing downstream retention loss.
Tie Reappointment To Accountability And Bonuses
- Hold people accountable and tie reappointment to leadership compensation and KPIs.
- Andrew added weekly hygiene KPIs, a CHO coaching hygienists, and office manager bonuses linked to reappointment.
