Small Business PR How To Get Featured in Essence, Allure and Teen Vogue as a BIPOC Founder with Journalist Lenora Houseworth
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If you had the opportunity to pick a journalist’s brain, what would you ask them?
More often than not, you’ll want to ask them how to write a pitch that gets noticed by them, and in turn, lead to a feature in a major publication that they write for. This is your chance because, in today’s episode, I’m joined by none other than Lenora Houseworth.
Lenora is a multi-passionate, multi-faceted journalist, advocate, and writer. Her articles can be found in some of the world’s leading publications, such as Teen Vogue, Allure, Essence, Black Enterprise, Hello Beautiful, and more.
She shares her insight as a journalist on the best practices for reaching out and building relationships with journalists, how to write a pitch that’s sure to capture attention, and whether there’s an expiration date on your pitches.
Lenora also shares her tips for following up on your cold pitches, so you can increase your chances of getting a “yes.” She shares the importance of storytelling when pitching, and why you’re more than ready to pitch, even if you don’t have a website yet.
This episode is a must for anyone wanting to see their business featured in their favorite publications. So tune in and take notes, because Lenora’s advice is pitching gold.
Topics We Discuss in this Episode:
- Tips for getting on a journalist’s radar
- Best practices for reaching out and building relationships with journalists
- How to write a pitch that captures a journalist’s attention
- Is there an expiration date on your cold pitch?
- The importance of following up
- What’s the right timeline for following up after a pitch?
- How to craft the body of your pitch to build authentic connections
- The art of pitching your story (as told by a journalist)
- The right way to attach more information to your email
- Why you don’t need a fancy website to land major press
Resources Mentioned:
- Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).
Go to gloriachoupr.com/masterclass to watch for free!