What’s the BUZZ? — AI in Business

How to Succeed in Your First AI Project as a New AI Leader (Kathleen Walch)

Aug 9, 2025
Kathleen Walch, Director of AI Engagement at the Project Management Institute and co-founder of Cognolitica, shares her expertise on leading AI projects. She discusses the six-step CPMAI methodology for navigating AI complexities, from identifying business problems to data requirements. Kathleen highlights common challenges new AI leaders face, the significance of a data-centric approach, and the shift towards agentic AI. With actionable insights, she addresses how to transform AI hype into meaningful outcomes, encouraging professionals to embrace AI fully.
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ADVICE

Measure ROI Or It's Not Success

  • Measure cost, time, and resource impact to confirm value.
  • If costs exceed savings, the project hasn't succeeded despite model performance.
ADVICE

Pilot Over POC

  • Avoid relying on sanitized proofs of concept that prove little.
  • Move to real-world pilots to reveal messier data and true user behavior.
ANECDOTE

Data Access Delays Break Timelines

  • Large organizations often take months to grant data access, stalling projects.
  • Expect delays and plan iterations that begin with accessible subsets of data.
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