How to Use Organic Content to Get Better Leads

If your leads are “bad” but you aren’t publishing solid organic content regularly, you're missing a key part of your marketing plan.

Why should complete strangers give you the time of day? They don’t know you, like you or trust you. 

The solution: Use organic content to build trust before your conversation starts. Leads who have already seen your face, your business and your happy clients will be much more inclined to respond when you reach out and offer help. And when they need help, they’ll come to you first.

In this episode of "Run a Profitable Gym," gym owner and marketing expert Kieran O’Dwyer joins host Mike Warkentin to present a simple but incredibly effective four-post content cycle fitness entrepreneurs can use over and over to warm leads fast. 

If you follow Kieran’s detailed instructions, you’ll build trust, earn better leads and dramatically improve conversion rates in the sales office.

Links

"The Golden Hour" by Chris Cooper

Gym Owners United

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0:43 - Are there bad leads?

5:32 - Great organic marketing

7:54 - Social-media content plan

19:29 - Content production and AI

24:08 - Next-level content