What Keeps Advisors from Reaching Out to Next Generation Clients?

In 2026 the oldest Baby Boomer turns 80. That person will be followed by 76 million Baby Boomers entering the last years of their lives. Just as the Baby Boomers redefined financial services when they started turning 35 in 1981, this transition will be equally disruptive. The future just arrived: the great wealth transfer that we've been talking about for the past decade is now here.

Unfortunately, most advisors are unprepared for this. They have strong relationships with their biggest Baby Boomer clients, but virtually no working relationships with the "Next Gen" clients. In this fast-paced episode, Scott and Ken explore why advisors are reluctant to invest the time and energy with Next Gen clients, why the parents of Next Gen investors are reluctant to start a financial conversation with their children and how these psychological dynamics are likely to impact the commercial success of an entire generation of advisors.

Also in this episode, the AllianceBernstein Digital Coach – see practice management solutions for advisor success: abfunds.com/go/digitalcoach DISCLAIMER Note to All Readers: The information contained here reflects the views of AllianceBernstein L.P. or its affiliates and sources it believes are reliable as of the date of this podcast. AllianceBernstein L.P. makes no representations or warranties concerning the accuracy of any data. There is no guarantee that any projection, forecast or opinion in this material will be realized. Past performance does not guarantee future results. The views expressed here may change at any time after the date of this podcast. This podcast is for informational purposes only and does not constitute investment advice. AllianceBernstein L.P. does not provide tax, legal or accounting advice. It does not take an investor's personal investment objectives or financial situation into account; investors should discuss their individual circumstances with appropriate professionals before making any decisions. This information should not be construed as sales or marketing material or an offer or solicitation for the purchase or sale of any financial instrument, product or service sponsored by AllianceBernstein or its affiliates.