Grow The Show

164 | How to Double Your Podcast Audience in 1 Month, With Lauren Passell

Mar 12, 2024
Learn how to double your podcast audience in just one month with guest Lauren Passell. Discover the power of passion in podcasting, strategic growth initiatives, and creative marketing strategies. From targeted podcast pitching to optimizing post-production, this episode is packed with valuable tips for podcasters looking to grow their show.
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ADVICE

Apply To Podcast Platform Editorial Lists

  • Apply to be featured on platform editorial lists like Apple, Stitcher, and Spotify using their submission forms.
  • Tailor subject lines, emphasize urgency or awards, and explain co-marketing plans to increase chances of selection.
ADVICE

Target Countries When Applying To Apple

  • When applying to Apple, choose specific countries where your analytics show strength to face less competition.
  • Reapply every few months and highlight how you'll co-market (newsletter shout, tagging, on‑show thank you) in the form.
ADVICE

Pitch Podcast Newsletters The Right Way

  • Pitch podcast recommendation newsletters because their readers are actively seeking new shows.
  • Read the newsletter first, respond to an issue instead of cold-emailing, and send a heartfelt note rather than a mass PDF.
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