Commerce Untold 162. Creator Marketing Secrets You Need to Know with Paula Bruno
On this episode of Mastering E-Commerce Marketing, host Eitan Koter chats with Paula Bruno, CEO of Intuition Media Group, a true trailblazer in influencer marketing.
With nearly 25 years of experience and 15 years leading Intuition, Paula has worked with brands like Canon, TikTok, GoDaddy, and the FDA. She’s helped build influencer programs that go way beyond follower count.
They cover what really matters in today’s creator economy, things like building loyal micro communities, choosing influencers who can sell (not just entertain), and how to spot real engagement over vanity metrics.
Paula also shares her thoughts on live shopping and shoppable video, what’s working, where the opportunities are, and how both creators and brands can tap into these trends without needing huge audiences.
If you're trying to get better results from your influencer campaigns or wondering how to create stronger content partnerships, this episode is a great place to start.
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Guest: Paula Bruno, CEO at Intuition Media Group
Watch the full Youtube video here:
https://youtu.be/iaL_ttU8700
Takeaways:
- Operating from a place of abundance fosters collaboration.
- Integrity is essential in influencer marketing.
- Micro communities are more valuable than sheer follower count.
- Brands should focus on building relationships with super fans.
- Shoppable content and live shopping are the future of e-commerce.
- Brands need to experiment with live selling events.
- Success in influencer campaigns requires clear KPIs.
- Influencers are diversifying their revenue streams.
- Authenticity in live events can enhance brand connection.
- The future may see influencers developing their own brands.
Chapters:
00:00 Introduction to Influencer Marketing
01:19 Core Values: Integrity, Abundance, and Embracing
05:04 The Evolution of Influencer Marketing
10:06 Micro Communities and Their Impact
12:05 The Rise of Shoppable Content and Live Shopping
19:31 Misconceptions in Influencer Marketing
21:52 Defining Success in Influencer Campaigns
24:30 The Future of Influencers and Brand Collaborations
27:05 Services Offered by Intuition Media Group