On this episode of #ThePlaybook, David Ross, Head of Growth, Partnerships and Sales at Community.com, shares his thoughts on:

[1:29] - The real power of text messaging at scale as a way to communicate
[9:55] - The marketing data behind the billions of texts that have been sent on their platform
[14:34] - Why attending a birthday party as a kid helped to inspire his entrepreneurial journey
[19:30] - How the world’s biggest brands work to give their fans a return on their time

Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Tues-Feb-7 Hour 3: Western University's student council is dropping O Canada from their meetings