Good Work with Barrett Brooks Why Tim Grahl Had To Kill His Old Business to Find Real Success
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Nov 5, 2024 Tim Grahl, CEO of StoryGrid and author of "The Shithead," is a book marketing guru who has helped numerous authors achieve bestseller status. In this engaging conversation, Tim reveals the moment he realized his business was broken and the secrets behind his success. He discusses the transformative power of therapy and its role in his personal and professional growth. Additionally, Tim shares insights on effective storytelling, the pitfalls of online courses, and the importance of embracing authenticity to foster deeper connections.
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Fixing Business by Customer Insight
- To fix business issues, talk deeply with customers rather than guessing.
- Focus on actionable feedback and help clients practice skills instead of just teaching theory.
Redefining Online Course Success
- Don't stop at selling an online course; ensure every student achieves the promised outcome.
- Offer personalized feedback and support to greatly improve course completion rates.
Heroic Choices vs Comfort
- True heroism means consistently choosing challenge and growth over comfort.
- Settling for ease or minimal results is an unheroic choice that limits potential.