Future Finance

DualEntry's Co-founder Santiago Nestares shares why Mid-Market CFO are ditching Legacy ERPs

Nov 19, 2025
Santiago Nestares, co-founder and CEO of DualEntry, shares his journey from scaling Benitago to addressing legacy ERP frustrations. He discusses the revolutionary AI-native design of ERP systems that eliminates the burdensome migration processes. Nestares contrasts AI-native solutions with traditional, superficial AI add-ons, emphasizing speed and user experience. He also explains how DualEntry enhances compliance and reduces risks through automated auditing. Ultimately, Santiago highlights the transformative potential of AI in modern finance.
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ANECDOTE

Product Born From Real Migration Pain

  • Santiago Nestares built DualEntry after painful experience running Benetago and wrestling with legacy ERPs during rapid multi-entity growth.
  • That firsthand frustration directly inspired building an AI-native ERP focused on smoother migrations and modern UX.
INSIGHT

Distribution Incentives Broke ERPs

  • Legacy ERP distribution models created incentives for complexity because partners profited from difficult implementations.
  • That business model locked customers into consultant dependency and stifled product modernisation.
ADVICE

Make Migration Speed A Selection Criterion

  • Do prioritise fast, deterministic data migration when picking an ERP to avoid prolonged dual-entry and freeze periods.
  • Aim for systems that let you validate live data quickly to reduce migration risk and operational interruption.
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