Project Management Office Hours E77 Zen and the Art of Strategic Alignment with Stuart Easton
Apr 20, 2021
Stuart Easton, CEO and co-founder of Transparent Choice who builds strategic alignment and prioritization tools. He discusses prioritizing the right projects before optimizing execution. He explains why leadership must set goals, how decision science can make prioritization rigorous, and why culture and trust matter more than tech for getting the portfolio aligned.
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Business Cares About Outcomes Not Project Metrics
- Project metrics like on-time delivery don't convince the business; they care about measurable business outcomes.
- Stuart Easton argues executives want to know if projects increase revenue or reduce costs, not Gantt chart stats.
Prioritization Is Decision Science Not Mysticism
- Project prioritization can be rigorous science, not vague art, using validated decision methods.
- Stuart Easton recommends analytic hierarchy process (AHP) to quantify subjective and financial value consistently across projects.
RNIB Let Users Define Priorities
- The Royal National Institute for the Blind involved visually impaired community members to prioritize needs, not execs.
- Hartley McMaster used TransparentChoice so RNIB aggregated community priorities and then ideated projects directly addressing those needs.