Bestbookbits See You on the Internet by Avery Swartz | Book Summary
Nov 5, 2025
This discussion dives into Avery Swartz's six-step framework for digital marketing. Discover the art of setting SMART goals and the importance of choosing one key performance indicator to track progress effectively. Learn the significance of establishing a baseline for your metrics before launching experiments. The conversation also covers domain selection, website essentials, and the necessity of owning your online presence. Plus, explore effective content formats and the basics of SEO to enhance your digital strategy!
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Own Your Domain And Email
- Buy a domain matching your business name and use domain-based email for credibility.
- Choose reliable hosting and consider Google or Microsoft for email if not included in hosting.
Choose The Right Website Platform
- You need a website; pick the platform that fits your needs and budget.
- Use WordPress for scalability, Squarespace for simple design, and Shopify for e-commerce.
Make Sites Mobile, Fast, Accessible
- Make your website mobile, fast, and accessible to rank better and serve visitors.
- Use responsive design and optimize page speed with tools like Google PageSpeed Insights.
