Surviving Outside Sales Prospecting your way to sales scalability | SOS Ep. 117
Prospecting is a lost art.
I don't hear a lot of people actively talking about it.
Prospecting is the only way you can grow and scale your business.
The ONLY way.
On average your business will decay 10-15% per year if no new business enters.
Why?
You might sell seasonal products, buyers move, close their doors, etc.
Just to "maintain" your numbers, you need to add 10-15% annually.
So how do you grow? Prospecting constantly.
It is the only way.
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