Rachel Janfaza is a writer, political analyst, and founder of
The Up and Up: the authoritative newsletter tracking the cultural and political forces influencing Gen Z. We discuss how Covid split Gen Z in two, why MAGA appeals to young women, wedge issues, voting against your interests, whether or not young voters who shifted right in 2024 are up for grabs, purpose-driven branding, and a wishful plea for the return of civil discourse.
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