Why 76% of Malaysians Are Switching Car Brands

Are you one of the 76% of Malaysian consumers thinking about switching car brands? A new report from Deloitte reveals a shift in the automotive market, with brand loyalty at a regional low as a flood of new players enters the scene.

Kevin Ohkohchi, Consumer Leader at Deloitte Malaysia, joins us to unpack the findings from their 2025 Global Automotive Consumer Survey. 

We discuss:

• Why 76% of Malaysians plan to switch brands for their next vehicle.

• The shift in preference back to hybrids over pure EVs.

• The top criteria for Malaysian buyers: performance over price.

• The key barriers to EV adoption: charging, time, and cost premiums.

• How the end of CBU tax exemptions will likely shift the market to local assembly (CKD).

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