Back by popular demand is guest co-host Janette Barnard. She co-hosted on episode 225 about direct-to-consumer meat, and is back today with Lamar Steiger, a consultant who is helping Walmart rethink their beef supply chain. They’re doing some really innovative stuff trying to improve quality and create shared value.

Janette is the author of Prime Future, a weekly newsletter about trends in the animal protein value chain, and she’s the managing principal of Rock Road Consulting helping companies launch, source, and fund innovation. She’s also just a great friend and my go-to source on all things animal agriculture.

Also on this episode is a startup spotlight featuring Ceres Tag.

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FoA 233: Walmart Reinvents Their Beef Supply Chain