The Game with Alex Hormozi Diagnose Before You Scale. Q&A | Ep 943
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Feb 5, 2026 Practical Q&A on fixing inconsistent sales and scaling live retail shows. Clear advice on training on-camera selling with observable behaviors. Design of leadership incentives and profit-share structures. How to split outbound and inbound teams and hire a marketing leader. Strategies to move from organic to predictable acquisition and boost lifetime value with consumables and service plans.
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Make Process Above The Player
- Enforce script adherence and daily training for your sales team to create consistent outcomes.
- Replace or discipline reps who refuse the process and make the leader accountable for culture.
Screen Sales Hires With Script Tests
- Screen hires by sending the script and requiring a 60-second recorded read before interviews.
- Use group drill sessions to test coachability and only hire those who accept feedback.
Trainability Is Your Core IP
- Training and process design let you hire lower-skilled people and still produce consistent results.
- That training capability is the company's core intellectual property and competitive edge.