Product Thinking Episode 134: Unpacking Doodle's Growth Strategy with Stephanie Leue, Chief Product Officer at Doodle
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Aug 30, 2023 Stephanie Leue, Chief Product Officer at Doodle, shares insights on transitioning to a subscription-based model, organizational support, and the role of data in decision-making. They discuss deprecating features, connecting data to revenue, addressing declining numbers, and maintaining simplicity while growing.
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Replace Gut Calls With Product-Led Rigor
- Decisions had previously been made by gut under time pressure with no formal deprecation process.
- Stephanie introduced a product-led approach requiring data, discovery, and customer feedback before releasing or removing features.
Fix People, Purpose, Process Before Performance
- Evaluate organization around four pillars: people, purpose, process, performance.
- Fix roles, clarify vision and processes first, then expect performance to follow.
Onboard Fast By Listening First
- When onboarding fast, prioritize listening: schedule short one-on-ones and run mini retrospectives.
- Cluster insights, validate with teams, then present findings and action steps.