The Six Sells Podcast AI and it's impact on adtech with Ian Whittaker on The Six Sells Podcast
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ian Whittaker who is the MD and Owner of Liberty Sky Advisors.
With over 20 years’ experience as an equities analyst covering global media, digital, and technology, Ian is recognised for his pattern recognition across cycles — identifying how shifts in technology, regulation, geopolitics, and capital markets translate into strategic risk, valuation outcomes, and long-term competitive advantage.
Double winner of the City AM Analyst of the Year Award he brings a financial markets mindset to industry decision-making, and an industry practitioner’s realism to financial and boardroom discussions.
Here are some of the topics we discussed in this episode.
Open AI and the ongoing narrative
The SME advertising market
The innovation of ad tech and the small company advantage
Scale and knowledge within larger companies
Ad tech and process
Redesigning everything you thought before
The potential consolidation of LLMs
Locking into the AI ecosystem
Transformation in media and tech due to AI
Potential apocalypse for traditional media
The attention economy
The ideological battle of all audiences being equal
Looking under the iceberg and changing perceptions
Moving towards a results driven world
The foundations being laid for transformation
The spend on technology and the results that it produces
The ‘grey swan’ and the ripple effect
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 130 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.
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Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.