Investing in Regenerative Agriculture and Food 41 Victor Friedberg, 30m available for food moonshots! First focus: Soil 3.0
How a peach turned the life of Victor Friedberg around and made him turn into a taste and soil investor.
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This time I interviewed Victor Friedberg co-founder of FoodShot Global (www.foodshot.org) a platform catalysing food system innovation. FoodShot is an ecosystem of world-class, mission aligned venture funds, banks, corporate strategic investors, and foundations that provide equity, debt, non-dilutive capital, and industry resources. Their first focus is on Soil 3.0.
We discussed the following:
- Flavour is a system, all the focus on genetics etc. went into yield and not into nutrients and flavour.
- It is hard to imagine any future that has 10b people eating healthy and sustainably of which soil is not part of that future
- Soil isn’t only the nexus between agriculture and climate change but also between agriculture climate change and nutrition
- We have a pretty good understanding of what genes are but we don’t know how they express themselves
- Think of soil and a plant as a single organism
- Ten/twenty/thirty years from now we will look more at nutrients per acre
- We need a Global Soil Map with nutrient density
- The brands of the future are the brands who understand their b
Thoughts? Ideas? Questions? Send us a message!
LARIS 2026
Latin American Regenerative Investment Summit (Cumbre de Inversiones Regenerativas de América Latina). Be part of the movement that is regenerating the way we learn, invest, and live.
Bogotá, Colombia
May 12 - 14
https://regenerativo.org/en/laris/
Find out more about our Generation-Re investment syndicate:
https://gen-re.land/
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In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.
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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed financial advisor or investment professional before making any financial decisions.
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