Bloomberg Business of Sports Big East Commissioner Val Ackerman on March Madness and UConn Basketball
Apr 3, 2026
Val Ackerman, longtime basketball executive and Big East leader, on March Madness, UConn’s twin Final Four runs, conference strategy, and college revenue questions. Lisa Bhathal-Mirage, owner active in women's pro teams, on building franchises, WNBA expansion, and fan culture. Corey Dropkin, Olympic curling silver medalist, on the Winter Games, curling’s surge, and energizing new fans.
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Women's Players Can Win In The NIL Era
- Non-football programs, especially women's basketball, can capture lucrative NIL opportunities when they combine on-court success and marketability.
- Ackerman points to UConn women's players' social followings and story appeal as drivers.
Portland Fire Came From A Timely Opportunity
- Lisa Bhathal-Mirage seized the chance to add the WNBA Portland Fire when an expansion bidder fell out.
- She contacted the NBA office during Thorns talks and the timing aligned to grant Portland the franchise.
Portland Fans Embraced The Fire Before A Ball Was Played
- Portland's fanbase proved extraordinary before the Fire even played, fueling confidence to launch the team.
- Bathal-Mirage notes 20,000 average Thorns attendance and 2,000 people at the Fire brand launch with tattoos and a tattoo truck.