Sam Miller Science S 887: Where Evidence Based Coaching Goes Wrong: When “Science Based” Becomes a Misused Marketing Tactic
The phrase "evidence-based" often signals authority in health and fitness. But what happens when that authority is borrowed, not earned? This episode explores how the pursuit of "evidence-based" status has, for many, become an intellectual performance, detached from genuine understanding. When coaches build frameworks on follower counts instead of deep literacy, clients can be harmed.
Topics discussed:
- The shift: "evidence-based" as ego
- Common misuses
- The correlation-causation trap
- Hierarchy of evidence
- Influence vs. expertise
- The three pillars of true evidence-based practice
- Why individual client context matters
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