Business Wars Toyota vs Honda | New Cars on the Block | 5
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Dec 7, 2022 Christina Rogers, the Wall Street Journal Autos Editor with over a decade in the automotive sector, dives into the shifting landscape of the car market. She discusses the late transition of Toyota and Honda into the electric vehicle (EV) realm, reflecting on their past successes with hybrids like the Prius. The conversation highlights the rising competition from Hyundai and Kia, their quality improvements, and innovative designs. Rogers also explores how changing consumer attitudes and regulatory shifts are reshaping the future of cars and mobility.
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Mazda's Market Position
- Mazda, despite its focus on driver experience, has a smaller market share than Toyota or Honda.
- This might be due to factors like brand recognition and dealership footprint.
Pandemic Impact on Sales
- Toyota and Honda's sales were steady pre-pandemic, but Toyota gained market share during the pandemic, even briefly outselling GM.
- Honda faced more challenges during this period.
The Rise of Japanese Cars
- The 1970s oil embargo and the introduction of CAFE standards shifted consumer focus towards fuel economy.
- This change benefited fuel-efficient Japanese brands like Toyota and Honda.