Bryan Smith, Ned & Co: Brand stories, performance goals, subscriptions, oh my!

In this episode, Sarah and Mariah welcome our first customer guest, Bryan Smith. Bryan is Head of Ecommerce at Ned & Co, a D2C brand that specializes in hemp products. We dive right in and talk about the importance of a brand’s story, possible touch points with customers, tempering expectations, performance goals, and incorporating user generated content. One awesome topic we discuss is everything that surrounds a subscription mode- in the ecommerce world, there can be negative connotations that surround this business structure. But luckily for us, Bryan walks Sarah and Mariah through the very successful structure of Ned’s subscription and how they’re winning in their customer experience by looking into the nuances around cancellation policies and messaging frequency. Bryan also shares the different and easy platforms that Ned uses to grow different avenues of their business, so stay tuned and subscribe for more customer guests to come!

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