Content, Briefly First Round Review: Jessi Craige Shikman on 10 years of excellence
In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips, how she empowers writers with good editing and feed processes, and more.
This episode is brought to you by our friends at Duckbill (https://www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months.
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Timestamps:
00:00 Intro
03:03 Who is Jessi Craige?
03:25 Jessi’s background.
03:55 Editor’s role at First Round Capital.
05:01 Content’s purpose at First Round Capital.
06:36 Creating relevant expert-led content.
09:28 Jessi’s day-to-day and content calendar.
10:29 Are there still available topics to cover?
11:36 Has AI creeped into their workflow?
13:09 Differences in creating content for SaaS companies and a VC firm.
17:21 Content reporting at First Round Capital.
18:14 Investing in owned channels.
20:02 Are there technical SEO issues with a large library of content?
21:04 The intersection of the Review and their podcast.
22:22 Is there a significant video component to content in the First Round?
23:21 Transitioning from a writing role to an editor role.
24:47 Editorial tips to make writers better.
26:07 How much time does the editorial work take?
27:42 What to expect from the First Round.
28:39 Learn more about Jessi and First Round Capital and get in touch.
29:17 Outro
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