Why I Ditched Spreadsheets for DonorBooks and Never Looked Back

Does your CRM feel more like a burden than a solution? In this episode of The Million Dollar Nonprofit, Tom Kelly goes deep on the donor CRM he actually uses every day—DonorBooks.

Designed for lean teams with big goals, DonorBooks isn’t just a database—it’s your behind-the-scenes operations assistant. Tom breaks down how this powerful yet intuitive CRM helps nonprofits:

• Tag donors based on behavior, not just data points
• View full donor timelines for context-rich conversations
• Use plug-and-play automations (powered by ChatGPT!) to save time and boost giving

You’ll hear exactly how to turn donor activity into smart, timely outreach—and walk away with actionable ChatGPT prompts, automation tips, and the 3 things you can do today to make your CRM start working for you.

Grab my free AI growth playbook here -

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