Chargebacks, Chaos & Customer Trust: A Founder's Guide To Ecommerce Resilience — Conor Lyden | How To Stops Chargebacks, Why Chargebacks Cost More Than Money, What Brands Miss In Calculating Transaction Costs, How Trustap Protects From Chargebacks (#418)

In this episode, we explore how chargebacks hurt online businesses and what smart store owners are doing to fix this problem. Chargebacks mean lost money, wasted time, and damage to your reputation with payment companies. 

Our guest Conor Lyden, founder and CEO of Trustap, shares how his company helps online stores fight fraud and secure payments.  

He explains how one simple solution can replace multiple expensive tools while saving businesses thousands of dollars every month. 

Topics discussed in this episode:  

• Why a ticket scam led to building a global fintech solution. 
• How Trustap protects e-commerce brands from chargebacks. 
• Why chargebacks hurt more than just your wallet. 
• How becoming merchant of record removes liability and tax stress. 
• What makes Trustap a one-stop checkout plugin. 
• Why some brands see up to 18% more profit with Trustap. 
• How Trustap helps brands expand globally without local setup. 
• What merchants miss when calculating real transaction costs. 
• Why high-volume vs. high-ticket stores benefit differently. 
• How onboarding takes just hours, not days. 

Links & Resources 

Website: https://www.trustap.com/
Shopify App Store: https://apps.shopify.com/trustap
LinkedIn: https://www.linkedin.com/in/conor-lyden-442621b1/
X/Twitter: https://x.com/trustappayments

Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdk3buar

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