The Business of Making Billionaires Wait | Ferrari, Hermès, LVMH

Ferrari won't sell you their best car just because you have the money. Hermès has a waitlist that no amount of wealth can skip. LVMH owns 75 iconic brands and keeps getting richer by keeping you waiting.In this episode, Saurabh Mukherjea sits down with Prashant Mittal — Marcellus's Global Consumption Analyst — to decode the business model behind the world's most exclusive luxury brands.