Sports Media with Richard Deitsch Why women's volleyball is a booming as a media property
Jan 6, 2026
Courtney Thompson, a two-time U.S. Olympic volleyball player and analyst for USA Network's League One Volleyball, shares her insights on the booming popularity of women's volleyball. She discusses how the league's market choices foster community engagement and why high-profile investors lend credibility. Thompson emphasizes volleyball's growth potential, college fan loyalty, and the upcoming 2028 Olympics in L.A. as pivotal for expansion. Plus, she highlights the increasing youth participation and the evolving landscape of broadcasting in the sport.
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Youth Participation Creates Massive Runway
- Volleyball is the largest youth sport in the U.S., creating a huge fan and commercial base.
- Thompson says tournament culture and family attendance provide strong market potential.
Call Matches Live And Keep Comments Concise
- Be present and prioritize live-action reaction when calling volleyball.
- Thompson recommends concise, rapid analysis plus ongoing storylines between plays.
Limited Reps, Strong Prep Built Chemistry
- Thompson had limited reps with play-by-play partner Shelby Coppage but built rapport through prep.
- She credits being embedded in the league for deep familiarity with athletes and coaches.