EP. 31 Two Lawyers, Toilet Paper Spray And The Shark Tank

Brandon Karam and Jessica Oley, Founders of Pristine Spray, started from the bottom “literally” and are paving a way for better hygiene. These former attorneys discovered a better to take care of our bodies while also taking care of the environment. Brandon and Jessica dive into their journey from practicing law to running a business- lessons learned about prioritizing momentum over legal exactness, finding balance between founders and working with family. Even though it took some time to fully migrate to the entrepreneur life, they aren’t looking back. Both discuss the benefits and considerations of running business with family. Even though there were concerns of impacting their family dynamics, the real plus is that with family, you just can’t quit.  Being accountable to one another, in a very deep sense, has allowed them both to take Pristine Sprays to new heights.  They both talk about the significance of focusing on strengths, instead of trying to do everything well.  Brandon and Jessica also talk about their journey to The Shark Tank and what goes on behind the scenes. The few minutes that we all see on television is only the tip of the iceberg and the process actually involves months of preparation, series of pitches and lots of uncertainty. For these founders, they were fortunate and able to reach their primetime moment and mentioned how much they learned from the feedback the Sharks provided. In the end, they decided that building their brand the way they believed it deserved, was more important than taking an investment.  Brandon and Jessica’s journey has not been a straight line and what started as a side-hustle for two attorney has now become their life’s work.